4 Reasons Why Your Business Needs Email Marketing

  1. Email Marketing is Cost Effective
    Email Marketing won’t cost you as much as traditional marketing. When you opt for email marketing, your target audience is narrowed. You know which clients and prospects to send across your message and whom to set aside. You know exactly which clients and prospects would be interested in knowing about your business and serve them by sending specific information they need. If you want your business to grow and keep your marketing expenses low, email marketing is the way to go.
  2. Email Marketing lets you track data and information
    With Email Marketing you can track your customers activity such as; who opens your email, who goes through the links specified in the email as well as how many email messages actually turn into sales. Email Marketing lets you know who marks your email as spam, how many unsubscribe and how many forward within their circles and hence expanding your reach and narrowing down the people who are excited to do business with you.
  3. You can schedule your work
    Email marketing is not just cost effective but also less time consuming. You can easily schedule emails days, weeks and months in advance. Do new clients and prospects need the same information you just sent to other clients? You can create automation that will send those messages automatically allowing you to spend time on other tasks. This is very powerful in growing your business.
  4. The response is FAST
    Unlike traditional “snail mail” email marketing is immediate and because everyone has a iPhone or smart phone on them 24-7 you have access these clients and prospects….24-7! You don’t have to wait for days or weeks or even months for your customer to reach you after looking at an ad or receiving something in the mail.

Everybody knows how to send emails. Everybody sends them on a daily basis among colleagues or clients or relatives abroad. But what is email marketing and how it is different from the general emailing we do day to day? Email marketing is about creating professional-looking, good content emails with the right message that can let you engage with your customers and reach your potentials.

Make no mistake – many digital marketers will vouch for what email marketing does because they are long time adopters. When traditional businesses adopt email marketing most have generally given their business new wings through its use. This has had the byproduct of more clients and revenue while reaching new audiences that would otherwise have not been possible. Your business needs email marketing.

Bobby Juarbe


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